“The new tools are as intuitive as the DAD applications we have added in the past, with a quick learning curve that allowed us to integrate them into our operation immediately.
“DAD has always worked well for us, and has simplified our work from both a time and staff point of view without it, we would need at least 12 operators just to manage our on-air operation alone,” said Barbieri. Radio Magic has now taken automated workflow simplicity further with the integration of ENCO’s Ensemble Music Scheduler and enCloud toolset. “We were the first broadcasters in the world to leverage a fully automated radio system from a single PC,” said Radio Magic General Manager Raffaele Barbieri. The two-station FM network serving southern Italy has long relied on DAD to simplify workflows and reduce costs and labor. Radio Magic has been an ENCO customer since 1993.
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